Myntra
Myntra PPMP onboarding, studio-ready catalogues and Visibility Ads for fashion & beauty.
Everything we run on Myntra.
Myntra is India's #1 fashion destination — and the most curated. We take fashion, beauty and lifestyle brands from PPMP approval to Studio-ready catalogues, Visibility Ads and SOR/JIT inventory strategy that protects margin. Full account management, founder-led.
PPMP Onboarding & Brand Approval
Partner Portal registration, brand deck, trademark, MRP-inclusive rate-card negotiation and category-manager introduction.
Studio-Ready Catalogue Creation
Myntra-compliant model + ghost + detail shots, video reels, size-chart standardisation and swatch-level parentage.
Visibility Ads & Promotion Planning
Myntra Visibility Ads (search + browse), banner placements, EORS (End of Reason Sale) and Myntra Insider deal planning.
SOR / JIT / MRP Strategy
SOR (Sale-or-Return) vs JIT (Just-in-Time) vs MRP model selection by SKU velocity — one of the biggest levers on Myntra P&L.
Style Council & Editorial
Placement in Myntra Studio editorial, trend-led collection landing pages and influencer-collab merchandising.
Returns & Quality Ops
Return-reason analysis (fit, quality, expectation-mismatch), sizing recalibration and Myntra's QC-reject dispute handling.
How a Myntra engagement runs.
Predictable sequencing so you know exactly what's shipping each week.
Brand & Rate-Card Diagnostic
Commission, marketing fee, logistics, returns and net-margin waterfall by category and model (SOR/JIT/MRP).
Studio & Sizing
Reshoot to Myntra spec, standardised size charts, video reels for top 20 SKUs, swatch parentage across colours.
Visibility Ads
Search + browse Visibility Ads on hero SKUs, banner buys around collection drops, EORS teaser campaigns.
EORS & Insider
EORS deal pricing, Insider-exclusive drops, editorial pitches to Myntra Studio for trend features.
Specialists, not generalists.
We only take on Myntra accounts we can move the needle on. Here's what that looks like in practice.
- Full account management (not cataloging-only)
- PPMP onboarding, Studio-spec catalogue & size-chart hygiene
- SOR / JIT / MRP model financial modelling per SKU
- Founder-led delivery on every account
FAQs
- Which model — SOR, JIT or MRP — should we start on?
- New brands usually start on SOR (Myntra holds inventory). Once sell-through is proven, JIT unlocks better margins and MRP is for hero SKUs with proven velocity. We model your specific mix before recommending.
- What's a healthy return rate on Myntra?
- Apparel return rates in the 20s (%) are normal industry-wide; higher rates typically flag sizing or quality issues and hurt visibility. We diagnose reason codes and fix at the root.
- Do you handle Myntra Studio shoots?
- Yes — model, ghost, detail and reel-video, delivered Myntra-spec compliant.
Ready to grow with a partner who's got skin in the game?
Book a free 30-minute consultation and we'll walk you through what a growth roadmap for your brand looks like.